How
to Win the Hispanic Gold Rush:
Critical Cultural, Demographic, Marketing, and Motivational Factors
(Note: This presentation
is based on the book: How to Win the Hispanic Gold Rush™. For more information,
visit: www.HispanicGoldRush.com)
Objectives
- Explain the
reasons for the limited success experienced by some organizations when trying
to reach/serve Hispanics
- Communicate
a series of key demographic, cultural and motivational factors to consider
when dealing with Hispanics
- Provide a solid
understanding of how to effectively reach this ethnic group
Who Should
Attend
- C-Level Executives
or Owners Companies
- Executives planning
to leverage the Hispanic market opportunity
- Professionals
responsible for creating and implementing campaigns to reach/serve Hispanics
- Communication
professionals interested in enhancing their working knowledge of the Hispanic
culture
- English-speaking
professionals who interface with Spanish-speaking personnel/clients/customers
- Professionals
in charge of creating motivational/service programs focused on Hispanics
Presentation Content
- Presentation
Objectives
- Reasons
for Experiencing Limited Success when Trying to Reach/Serve Hispanics
- Key Hispanic
Demographic Indicators
- Population
growth/aging
- Purchasing
power growth
- Features
of Hispanic segment
- Hispanic
Cultural Characteristics
- Personality
Traits
- Group
and Social Dynamics
- Relationships
- Time
perception and management
- Hispanic
Need Hierarchy
- Reaching
the Hispanic market
- Success
stories
- Where
Do We Go From Here? Next Steps?
- Q&A
and Feedback
- Closing
Remarks
- Evaluation
and Suggestions