Effective
Branding and Product/Service Positioning
(Note: This presentation can focus on the general market or the
Hispanic market)
Objectives
- Discuss how
to effectively brand and position products or services
- Provide examples
of successful companies
- Address questions
in this topic
- Recommend additional
short-term and long-term steps that can be taken to enhance the organization’s
current branding and product/service positioning programs
Who Should Attend
- C-Level
Executives or Owners of Companies
- C-Level
Executives or Owner’s Direct Reports
- Professionals
in charge of managing or selling a product or service
- Employees
in charge of creating and developing branding and product or service positioning
programs
- Professionals
responsible for creating and implementing campaigns to advertise or market
products or services
Presentation Content
- Objectives
- Brands
as Icons of Society
- Prequalifiers
of Products
- Reflection
of Personal Preferences
- Brand
Equity
- Brand
Identity
- Industry
Challenge Faced by Organizations
- Commoditization
of Products and Services
- Perception
of No Brand Differentiation
- Competitor
Information Available in the Web
- Understanding
How to Position a Brand
- Concept
of Selling a Virtual Benefit
- The Five
Traits You Can Use to Position Your Brand
- Optimum
Brand Positioning
- Four Characteristics
That a Customer or Clients Must Perceive in Your Brand
- Brand
Development Strategy
- The Big
Picture
- Reviewing
Your Current Branding and Brand Positioning
- Recommendations
to Enhance Your Current Branding and Brand Positioning
- Where
Do We Go From Here? Next Steps?
- Q&A
- Closing
Remarks
- Evaluation
and Suggestions