Providing Objective, Practical, and Experienced Advice
in Hispanic Market Penetration and Hispanic Workforce Management
.
What We Do
Valle Consulting provides advice to companies, non-profit organizations, government agencies, and educational institutions in the areas of strategy, development of a sustainable competitive advantage, Hispanic workforce management, and Hispanic market penetration.
... And How We Do It
We help organizations determine their ideal Hispanic-related vision and a way to achieve it. We:
About Francisco J. Valle
Francisco J. Valle is President of Valle Consulting. He provides consulting services in the areas of strategy, development of a sustainable competitive advantage, Hispanic workforce management, and Hispanic market penetration. Mr. Valle possesses the strategic expertise to analyze organizations to determine how to enhance their competitive and financial performance, and the tactical background to develop and implement practical plans to grow or turn around operations.
Mr. Valle is a visionary and innovative consultant who has provided Hispanic market advice to executives of companies of all sizes including Co-Production International, Girl Scouts Council of Orange County, Merrill Lynch, UMeXX, USTA, Wal-Mart, World Financial Group, and YMCA of Orange County. Prior to beginning his consulting career, Mr. Valle started up, turned around, and improved the margins of businesses of Fortune 100 corporations in the foodservice, QSR, and petroleum industries.
Mr. Valle is fully bilingual (English - Spanish) and can read, write, present, and negotiate in both languages. He co-authored How To Win The Hispanic Gold Rush™ a book on Hispanic marketing and critical cultural values selected for inclusion in Forbes Magazine’s Book Club. As an expert in the Hispanic market, Mr. Valle has published articles in English and Spanish, his quotes have appeared in newspapers and magazines, and he has been featured in major radio and TV talk shows.
Mr. Valle received Merrill Lynch’s prestigious Global Leadership in Diversity Award for his successful initiatives in this area including the foundation for a new Hispanic Growth Fund.
Mr. Valle has funded the Francisco J. Valle Scholarship Award granted to Hispanic Business students at California State University, Fullerton since 1988.
Mr. Valle is a Ph.D. in Management student at and holds an Executive Certificate in Strategy from Claremont Graduate University's The Peter F. Drucker & Masatoshi Ito Graduate School of Management. He also earned an M.B.A. from California State University, Fullerton, and a B.S. in Chemistry, Pharmacy, and Biology with a Food Processing Major from the Universidad Nacional Autónoma de México. In addition, Mr. Valle completed Corporate Governance Training at both Harvard Business School, and UCLA’s Anderson Graduate School of Management.
Valle Consulting provides advice to companies, non-profit organizations, government agencies, and educational institutions in the areas of strategy, development of a sustainable competitive advantage, Hispanic workforce management, and Hispanic market penetration.
Our clients count on Valle Consulting to solve their most pressing Hispanic-related issues on their minds:
- How to develop a sustainable competitive advantage in the market place.
- How to brand and position products or services for the Hispanic market.
- How to market to Hispanics.
- How to manage effectively a Hispanic workforce including productivity improvement.
... And How We Do It
We help organizations determine their ideal Hispanic-related vision and a way to achieve it. We:
- Provide organizations a thorough understanding of the Hispanic market.
- Work in partnership with key members of organizations to determine their ideal Hispanic-related vision and strategy.
- Apply a proprietary process that allows organizations to analyze, evaluate, and determine what strategic Hispanic initiatives offer them the highest potential ROI. This process includes the following five steps:
- Development of the business rational for pursuing the Hispanic market and determination of the real market opportunity.
- Evaluation of the organizations' readiness level to undertake a strategic Hispanic initiative.
- Completion of a competitor analysis and strategic plan element identification.
- Identification and evaluation of key elements to use in the strategic and tactical plans, and determination in collaboration with members of organizations the new or modified organizational structure to attain the new Hispanic-related vision and strategy.
- Implementation of strategic and tactical plans and completion of on-going operation audits.
- Assist in the identification and implementation of culturally attuned symbols to reinforce the actions taken by the leadership team.
- Facilitate the development of new or modified Hispanic targets or goals for organizations.
Valle Consulting offers to clients not only the most relevant cultural knowledge and insights but also experts who have written the book about it. For this reason, in addition to traditional consulting services, we offer expert speakers in these areas for a 15-minute speech or a full-day seminar. To learn more about the content of our presentations please, visit the Client Services section. Remember, these speeches or presentations will be custom-tailored for your organization.
About Francisco J. ValleMr. Valle is a visionary and innovative consultant who has provided Hispanic market advice to executives of companies of all sizes including Co-Production International, Girl Scouts Council of Orange County, Merrill Lynch, UMeXX, USTA, Wal-Mart, World Financial Group, and YMCA of Orange County. Prior to beginning his consulting career, Mr. Valle started up, turned around, and improved the margins of businesses of Fortune 100 corporations in the foodservice, QSR, and petroleum industries.
Mr. Valle is fully bilingual (English - Spanish) and can read, write, present, and negotiate in both languages. He co-authored How To Win The Hispanic Gold Rush™ a book on Hispanic marketing and critical cultural values selected for inclusion in Forbes Magazine’s Book Club. As an expert in the Hispanic market, Mr. Valle has published articles in English and Spanish, his quotes have appeared in newspapers and magazines, and he has been featured in major radio and TV talk shows.
Mr. Valle received Merrill Lynch’s prestigious Global Leadership in Diversity Award for his successful initiatives in this area including the foundation for a new Hispanic Growth Fund.
Mr. Valle has funded the Francisco J. Valle Scholarship Award granted to Hispanic Business students at California State University, Fullerton since 1988.
Mr. Valle is a Ph.D. in Management student at and holds an Executive Certificate in Strategy from Claremont Graduate University's The Peter F. Drucker & Masatoshi Ito Graduate School of Management. He also earned an M.B.A. from California State University, Fullerton, and a B.S. in Chemistry, Pharmacy, and Biology with a Food Processing Major from the Universidad Nacional Autónoma de México. In addition, Mr. Valle completed Corporate Governance Training at both Harvard Business School, and UCLA’s Anderson Graduate School of Management.
Mr. Valle lives with his wife and two children in San Diego, California. He can be contacted at: 949-500-8852, 858-312-1885 (FAX) or franciscovalle@cox.net.